|Trimble Launches New Agriculture Software Platform|
LAS VEGAS, Nov. 7, 2016—Trimble (NASDAQ: TRMB) announced today that it is consolidating three of its agriculture software products—Connected Farm™, Farm Works Software® and Agri-Data® solutions—into one powerful farm data management platform: Trimble® Ag Software. This all-in-one tool offers customers a complete desktop, web-based and mobile-enabled agricultural software solution that simplifies farm data management to drive productivity, profitability and sustainability for farmers, crop advisors, ag retailers and food processors.
The announcement was made at Trimble Dimensions.
Farmers today are under increasing pressure to produce higher yields, while soft commodity prices are forcing them to lower costs. In order to achieve this, farmers are looking at a variety of options including their farm management software to help make informed, timely decisions that save money on inputs and create greater efficiencies on the farm. Trimble Ag Software offers an integrated desktop, online and mobile solution to assist farmers in viewing recommendations from their trusted advisors and making quick adjustments when necessary, viewing historical application records and tracking fleet locations with status updates. This kind of real-time management gives farmers the power to make smarter data-driven decisions.
Amid the current shift toward precision agriculture practices, farmers are also running into hurdles with technology integration. When farmers mix precision ag hardware and software with third-party vendors, the results can lead to lost time due to data re-entry, USB data transfer or multiple support entities. To combat these barriers, Trimble Ag Software seamlessly integrates with its hardware solutions as well as with other third-party manufacturers using Trimble’s API. By using one technology platform, supported by a global Trimble Vantage™ distribution network, farm data can now flow wirelessly across the entire farm and to trusted advisors. This provides timely crop input recommendations and eliminates data re-entry, saving time and reducing potential errors.
“In the consumer smartphone market, people are looking for hardware and software that works well together and makes life easier—the same is true for farmers,” said Benjamin Allen, enterprise solutions manager for Trimble’s Agriculture Division. “Agricultural technology can be very complex and farmers are adopting solutions that ease data transfer and provide enhanced mobile functionality.”
Trimble Ag Software doesn’t just solve problems for farmers. Over the last decade, Trimble has advanced its integrated agricultural technology strategy to provide solutions that touch nearly every aspect of the agriculture supply chain.
For J.R. Simplot Company, Trimble Ag Software is an ideal solution. “Trimble understands our world, and that is very important to us,” said Craig Holcombe, senior director of Procurement of J. R. Simplot Company’s North American Food Group. “Today, people are asking, ‘What is the story behind our food?’ and ‘Where is our food coming from?’ Tracking information all the way back to the farm and the agronomic practices used by the farmer is an opportunity to provide our customers with that information.”
Trimble Ag Software drives success on the farm and throughout the entire agricultural supply chain. With solutions specific to the farmer, crop advisor, ag retailer and food processor, Trimble is enabling agriculture professionals to make better decisions on input usage to improve the sustainability of farming and maximize the power of farm data across their entire business.
For more information on Trimble Ag Software, visit: http://agriculture.trimble.com/software.